Scrapbooking is Dead! (or is it?)
Scrapbooking is Dead.
Scrapbooking is Obsolete.
Scrapbooking is Over.
I’ve heard this declaration a few times. It makes me very defensive. I LOVE scrapbooking! How dare anyone suggest that my favourite pastime is dead!
The skeptics look at the ‘facts’ as they see them, and predict the demise of this amazing hobby. Discontinued magazines, closures of local scrapbooking stores and bankruptcy of manufacturers are cited as ‘proof’ that this industry is barely limping along.
I propose a different explanation.
Things have changed!
The economy has changed. Scrapbooking was at its peak in 2006. When the economy was booming people had money to spend on hobbies and crafts. Now people have tightened their purse strings and there is less money to spend on non-essentials.
Smartphones have arrived. People are now in a state of constant connection with the world via the internet. The more time we spend on the internet the more comfortable we become using it for all aspects of our lives, from banking and connecting with our friends to shopping to online education. Our world feels smaller and more accessible and we are taking full advantage of it.
Scrapbooking has changed. As the economy and technology have changed so has scrapbooking. Scrapbooking is still as relevant as ever and now it is more accessible than ever before.
3 Reasons Why Scrapbooking is NOT Dead!
1. Scrapbooking is versatile. Scrapbooking is different than it was 10 years ago. The very definition of what scrapbooking is has changed with the times too. If you make 12×12 albums, that’s scrapbooking. If you make a mini albums, that’s scrapbooking. If you create digital layouts on a computer, that’s scrapbooking. If you make digital photo books that is also scrapbooking. When you open up your definition of scrapbooking it is easy to see how it can fit into your life. The great thing about scrapbooking is how easy it is to make scrapbooking work for YOU!
2. Scrapbooking has embraced technology. No matter what style of scrapbooker you are, you can find it online now. Supplies can be easily ordered online. Classes have moved online too. You can attend virtual scrapbooking crops or ‘scrapinars’. Scrapbooking is available online at all price points, ability levels and styles. By embracing technology scrapbooking traded in the ‘video store’ model for the ‘iTunes store’ model and proved that it was adaptable to the new marketplace.
3. The goal of scrapbookers has NOT changed. Scrapbookers still want to preserve and share our memories.
So what do you think? Is scrapbooking dead? Stacy Julian, Becky Higgins and Rhonna Farrer, three dynamic scrapbooking icons, weigh in with their opinion in this video.
View it here: http://studio5.ksl.com/index.php?nid=71&sid=22979182
What’s your opinion? Is scrapbooking dead? I’d love to hear your opinion in the comments.
Let your creativity shine!
Alice Boll.